Etinosa Agbonlahor

Behavioral Scientist * Personal Finance Expert

Etinosa is passionate about helping people live healthier financial lives.

She partners with organizations to understand how clients make financial decisions and applies behavioral economics insights to design, measure, and scale innovative strategies that drive better client and commercial outcomes.

With experience working across the USA, Australia, Africa, and the UK, Etinosa bridges the gap between academic research and practical industry solutions.

Etinosa also hosts the Her First House podcast and is the author of How to Talk to Your Parents About Money, a guide to navigating critical financial conversations.

EXPERTISE

Etinosa's areas of expertise include behavioral audits and diagnostics, literature reviews, measurement and experimentation. She collaborates with data science teams to build behavioral models, and consults with business leaders in an advisory capacity focused on strategy and roadmap design for behavioral-science based products.

Director, Behavioral Science Research

Fidelity Investments
April 2021 - Present

Senior Manager, Behavioural Economics

Commonwealth Bank of Australia
July 2019 - April 2021

Manager, Behavioural Economics

Commonwealth Bank of Australia
October 2017 - July 2019

MSc, Behavioural and Economic Science (Distinction)

University of Warwick
October 2016 - October 2017

Foundations of Behavioural Data Science for Business

University of Sydney
November 2020

BSc, Psychology (Summa Cum Laude)

City University of New York
March 2013

Financial Management

Cornell University
December 2023

©Etinosa Agbonlahor | 2024